COURSE OVERVIEW

This course provides learners with a comprehensive understanding of Social and Behavior Change Communication (SBCC) as a vital approach for promoting positive health, social, and developmental outcomes. It explores how communication strategies can be designed and implemented to influence individual behaviors and shift social norms at community and societal levels.

Participants will examine key theories and models of behavior change, learn to analyze audiences and stakeholders, craft effective communication messages, and utilize a range of media channels to reach diverse populations. The course also covers practical aspects of planning, implementing, monitoring, and evaluating SBCC interventions, while emphasizing ethical practice and cultural sensitivity.

Through case studies, real-world examples, and a hands-on capstone project, learners will gain the skills and confidence needed to design and manage impactful SBCC programs that address pressing public health and social issues.

COURSE OBJECTIVES

• Define the core principles, concepts, and significance of Social and Behavior Change Communication.
• Explain key theories and models that underpin behavior and social change interventions.
• Analyze behavioral determinants and identify social, cultural, and environmental factors influencing individual and community behaviors.
• Conduct audience segmentation and stakeholder analysis to inform SBCC planning.
• Design effective SBCC strategies and craft persuasive messages tailored to diverse audiences.
• Select and utilize appropriate communication channels, including interpersonal, community-based, mass media, and digital platforms.
• Plan and implement SBCC campaigns and activities in various contexts.
• Develop monitoring and evaluation frameworks to assess the effectiveness and impact of SBCC interventions.

COURSE MODULES

Module 1: Introduction to SBCC
Module 2: Understanding Behavior and Social Change
Module 3: Audience and Stakeholder Analysis
Module 4: Designing SBCC Strategies
Module 5: Media and Communication Tools for SBCC
Module 6: Implementing SBCC Campaigns
Module 7: Monitoring, Evaluation, and Learning (MEL) in SBCC
Module 8: Ethics and Cultural Sensitivity in SBCC
Module 9: Case Studies and Best Practices
 Module 10: Capstone Project / Practicum

CERTIFICATION

Participants will be issued Digital Certification after successful completion of the training.